Intellectual Output 2:
Curriculum of Coastal and Maritime Tourism

IO2: Curriculum of coastal and maritime tourism

This output is about designing a learning outcomes-oriented curriculum with the content of a flexible and modular course design to strengthen the strategic and structured cooperation of HEIs in the offering of CMT education. The thematic curriculum of coastal and maritime tourism (20 ECTS credits) including its profile and four courses (each of 5 ECTS credits) was designed, since the CMT sector needs people with the right skills and qualifications to grow, increase its competitiveness and take advantage of new opportunities.

Purpose

The purpose of the curriculum is to provide an aligned and relevant skillset and knowledge necessary for meeting the challenges and for using the possibilities of coastal and maritime tourism in European cold-water destinations. When taking these studies, learners acquire specialised knowledge, skills, and competencies relevant to develop coastal and maritime tourism in cold-water destinations.

Key learning outcomes

The curriculum aims at increasing understanding about the fundamental concepts of coastal and marine tourism, its resources and legislation.  The curriculum provides learner with applicable knowledge, skills, and competencies for designing and management of sustainable destinations and designing coastal tourism products. The learner develops the ability to identify and exploit business opportunities, and to create value by using blue resources in an innovative way. The curriculum also provides learners knowledge, skills, and competence on how to manage and improve organisational level sustainability.

In sum, the learning outcomes relate to designing and managing sustainable coastal tourism destinations, operating tourism businesses in this context as well as designing coastal and marine tourism products and services for different segments in a sustainable way.

Stakeholder cooperation and sustainability are the cross-cutting themes. The importance of collaboration and identification of the key stakeholders and their role are the key themes in the curriculum. The principles and practices of sustainability are explored within the context of individual businesses operations and from a destination perspective. Understanding the interconnection between nature, business, and society in the coastal and marine surroundings is deemed highly important.

Courses

The curriculum consist of four courses, 5 ECTS credits each. The introductory course delivers basics of costal and marine tourism while three thematic specialisation courses cover the key themes of costal and marine tourism in European cold-water destinations.

  1. Introduction to Coastal and Maritime Tourism
  2. Coastal and Maritime Tourism Sustainability Management
  3. Coastal and Maritime Destination Design
  4. Designing Blue Experiences

 

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